Wednesday, September 5, 2012

Week 3: Typography 101

The second project of the class is a two-page spread of a Typography 101 article. The idea of this project is to learn and focus on the presentation of type. We took the type from a PowerPoint presentation History of Type, created by Kirk Lyman, part-time professor at COD.

For this project we learned how to set up a document in Adobe InDesign using a grid and import text into a text box. Large areas of copy should be no bigger than a size 10. Also, I learned how to flow text from one box to the next. 

In creating my design I had several ideas to incorporate examples of type throughout the history of type. After becoming familiar with InDesign I altered my idea to a more modern look. I used Helvetica typeface for the word TYPOGRAPHY in the title, as-well-as the artistic design using the word TYPOGRAPHY. Optima typeface for the 101 in the title, as-well-as the artistic design using the numbers 101. Finally I used Garamond for the rest of the copy. I chose a modern format with nutrual tones for the background and blue and maroon shades for the title, headers, and typography art examples.